Last Updated: 2025-5-2
1. Introduction
HZM Machinery (HZM) Co., Ltd (“we,” “us”) respects your privacy. This policy explains how we collect, use, and protect personal data through our website https://www.hzmmachine.com which showcases industrial machinery (including beverage filling equipment) and operates digital marketing campaigns.
2. Data We Collect
| Category | Examples | Purpose |
|---|---|---|
| Technical Data | IP address, browser type, device info | Site functionality, security |
| Usage Data | Pages viewed, session duration | SEO optimization, content improvement |
| Marketing Data | Ad interactions, campaign referrals | Google Ads performance measurement |
| Contact Data (optional) | Name, email, company via inquiry forms | Responding to product/service requests |
3. Legal Basis & Usage
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Legitimate Interest: Website analytics (Google Analytics), spam prevention
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Consent: Google Ads cookies, marketing communications (where applicable)
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Contractual Need: Processing equipment inquiries/quotes
4. Cookies & Tracking
We use:
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Essential Cookies: Session management, security (always active)
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Analytical Cookies: Google Analytics for traffic analysis
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Advertising Cookies: Google Ads remarketing (e.g., showing ads to visitors who viewed specific machinery pages)
Manage preferences via:
[🛠 Cookie Settings Button] | Browser controls
5. Data Sharing
We disclose information to:
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Service Providers: Google (Ads/Analytics), hosting partners
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Legal Requirements: When mandated by law
6. International Transfers
Data may be transferred to Google servers in the United States under GDPR-approved Standard Contractual Clauses.
7. Your Rights
Depending on jurisdiction, you may:
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Access/delete personal data
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Opt-out of marketing cookies
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Withdraw consent (contact: [email])
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Lodge complaints with supervisory authorities
8. Children’s Privacy
We do not knowingly collect data from individuals under 16.
9. Policy Updates
Notify users of material changes via website banner for 30 days.